Kicktable

What do we stand for?

Among all the articles, tributes and videos that have been published and re-published following the announcement of Steve Jobs’s death, watching (again) the “Think different” Apple’s campaign has been one of the most intense moment. Not only because of the beauty of the video but also because Jobs could now easily be added to the geniuses that are included in the movie.

There is a very interesting version of the video where you see Steve Jobs introducing the campaign for the first time to his collaborators. During the introduction, he explained that he spent a lot of time thinking about what consumers should know about Apple’s brand. He asks the question: “What do we stand for?”. As illustrated by the video, Apple thinks that passionate people can change the world.

We had already been thinking about this question at Kicktable and watching the video lead us to reflect again about this topic. Today, we believe that what makes people happy is real life experiences and quality moments. That’s what we want to stand for.

Photo via piccsy